Your Users Never See Your Product Updates. Here's How to Fix That.

You ship features. You send an email. You publish a changelog page.

…And then nothing happens.

No spike in usage. No support tickets about the shiny new thing. No love in your Slack community. It’s like the feature never existed.

If that feels uncomfortably familiar, it’s not just you. Most users never see traditional product updates because they live in all the wrong places: tucked away on a /changelog page or buried in inboxes they barely open.

Let’s fix that.

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The real problem: updates live outside your product

Here’s what usually happens:

• You post release notes on a static page.
• You send an announcement email.
• Maybe you drop something in Intercom or Slack.

All of those are off the main usage path. They rely on users:

1. Remembering that page exists.
2. Caring enough to go check it.
3. Being in the mood to read a wall of text.

Most aren’t.

That’s why tools like in-app notification centers and changelog feeds have become the norm in mature SaaS teams—they bring updates inside the product, right where users are already working.

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Why in-app changelogs work so much better

An in-app changelog widget (like ChangeTiny) solves three big problems at once:

1. Right place, right time

Updates appear while users are actually using your product—not when they’re trying to clear their inbox. That simple shift massively increases the chance they’ll see and care.

2. Low-friction, high visibility

Instead of demanding attention, you can be subtle:

• A small badge with an unread count.
• A top bar for important releases.
• A corner card for “oh, that’s cool” updates.
• A full popup only when something truly big lands.

You control how loud you want to be.

3. No extra engineering cycles

With tools like ChangeTiny, you drop in one script snippet and get an in-app changelog, top-bar, popup, and more—no custom UI, no extra deployments. If your product can handle a <script> tag, you’re good.

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”But can’t I just keep my old changelog page?”

You can—and you probably should, for SEO and transparency reasons. But think of that page as the archive, not the main stage.

A better pattern:

• In-app changelog widget → for day-to-day users.
• Public changelog page → for prospects, auditors, stakeholders, and “what’s changed lately?” searches.

ChangeTiny is built around exactly this pattern: a widget that shows updates inside your app, plus a standalone page you can share.

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What to actually announce

A lot of teams go quiet because they think they don’t have “big enough” news.

Announce:

• Small UX improvements (“We cleaned up the sidebar so you can find things faster.”)
• Bug fixes (especially painful ones users complained about).
• Performance improvements.
• New integrations and small quality-of-life tweaks.

If it improves the user experience, it deserves at least a line in your changelog.

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A simple playbook to start today

You don’t need a huge strategy doc. Try this:

1. Install an in-app changelog widget. Add the ChangeTiny snippet to your app or website (works with React, WordPress, Webflow, Next.js, Vue, Framer—anything that accepts a snippet).

2. Pick one default display.

   • Use a badge or corner card for everyday updates.
   • Use a top bar or popup only for big launches.

3. Commit to a weekly cadence. Once a week, write a short update:

   • What changed
   • Why it matters
   • What users should try next

4. Watch what users actually click. ChangeTiny tracks which users opened which updates, so you can see what lands and what lands with a thud.

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The mindset shift

Stop thinking of your changelog as a dusty archive. Start thinking of it as a living, in-app newsfeed for your product.

When updates show up where users actually are, with the right level of visibility, the features you ship don’t quietly die in production—they get discovered, used, and talked about.

If you’re tired of shipping into the void, your next feature launch doesn’t need more emails. It needs to show up inside your product.